How Shifting Away from a Big Retainer Mentality Can Transform Your Firm
Brian Winters\u2019 experience while working for a big law firm included what he calls a \u201cbig retainer mentality.\u201d Success there was measured by how large the initial retainer would be. After some convincing, Brian started offering more affordable services including unbundled \u201cisolated task\u201d work to his clients, and this change in his mentality and approach helped transform his practice. Today, Brian shares how he went about making this important change, the kinds of options he offers now, and how he talks about them with his clients. He also talks about his expansion into other parts of his state, and how he manages his mobile practice from the road.