Jingles

Published: Sept. 4, 2018, 10 a.m.

b'Odds are if we asked you sing your favorite advertising jingle from when you were a kid, you\\u2019d be able to recall every single lyric. Yet we don\\u2019t hear many advertising jingles these days. Why is that? This is the story of the rise, fall, and brain science of the jingle. In this episode we talk to UCLA\\u2019s Timothy D. Taylor, author of The Sounds of Capitalism, and Durham University\\u2019s Kelly Jakubowski.\\xa0\\n20K is hosted by Dallas Taylor and made out of the studios of Defacto Sound.\\xa0\\nConsider supporting the show at donate.20k.org\\xa0\\nEpisode transcript, music, and credits can be found here: https://www.20k.org/episodes/jingles\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'