Insurance Jingles... Why?

Published: March 22, 2023, 10 a.m.

b"For decades, the jingle was king. But in the last twenty years, jingles have nearly gone extinct. Many brands have now dropped their melodic earworms in favor of spoken word slogans. Today, there\\u2019s just one industry where jingles are still as common as ever: insurance. The question is, why? Featuring Jeanna Isham of the Sound in Marketing podcast, audio branding expert Colleen Fahey, and Brand Manager Sergio Trujillo.\\n\\nSnag a $20 super soft tee at shop.20k.org.\\nWatch our video shorts on Youtube, Instagram, and TikTok.\\nFollow us on Reddit, Twitter, and Facebook.\\nSign up for Twenty Thousand Hertz+ to get our entire catalog ad-free.\\nIf you know what this week's mystery sound is, tell us at mystery.20k.org\\nTo learn more about sonic branding, subscribe to Jeanna\\u2019s podcast, Sound in Marketing, and buy Colleen\\u2019s book, Audio Branding: Using Sound to Build your Brand.\\nGo to indeed.com/hertz to start hiring today.\\nFind the right doctor, right now with at zocdoc.com/20k.\\nVisit shopify.com/20k and sign up for a one-dollar-per-month trial period.\\nEpisode transcript, music, and credits can be found here: https://www.20k.org/episodes/insurancejingles\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"