"Will it work here?” Localizing social selling programs for APAC.
Anna Rokina is an expert in social selling and the founder of Smart Social. She works with B2B GTM teams who want to transform their sales process, adding social selling to the mix and helping them with the adoption of new tactics and getting business results.
In her conversation with Pooja they discussed -
- Social selling is important and it's about building your brand and TRUST with your prospects.
-Top tips on how we can localize social selling efforts in APAC and why that is important
- Anna dives into a programmatic approach and business measurements.
She has also left us with a Social Selling checklist to helo you and your companies. https://gosmartsocial.com/socialselling-checklist
Give it a listen & stay curious