Transitioning from customer training to channel enablement
Jenny Salem, Head of Knowledge Management at AnyVision, joined Israeli host and trusted advisor, Avner Baruch. In this conversation they reviewed her journey to enablement as well as dug into interesting thoughts on channel enablement.
My key takeaways revolve around channel Enablement, where Jenny shared her approach to best enablement the channel.
1️⃣ Creating a partner portal. The portal was structured with business information around how to sell solutions, and technical information such as information designed for presales teams.
2️⃣Built a communication plan that resulted in the use of a monthly newsetter as well as a standard approach to announcing the availability of new capabilities to the partners.
3️⃣Delivery of a regular monthly webinar.
4️⃣Creation and delivery of a partner certification program.
Give a listen and remain curious.