Tips for taking a metrics-driven approach to Enablement

Published: Dec. 4, 2020, 9 p.m.

Canadian host, Adriana Romero, sits with Ashton Williams, Sales Enablement Manager at ADA to explore taking a metrics-driven approach to Enablement.

1️⃣Embrace metrics as they demonstrate the value you are bringing to the company and they give you a north star to guide your efforts.

2️⃣Take the time to actually establish the metrics you are going to use.  These metrics will let you know when you are on, or off-track, and equally importantly, if the business is or is not on track.

3️⃣Be brave and get comfortable delivering bad news.  

Ashton and Adriana also provided great insights on taking ownership for your own Enablement career, manager enablement, and much more.

Give a listen and remain curious.

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