The difference between Sales Training, Readiness and Sales enablement
NK Chari from Streamz AI breaks down the difference between- Sales Training, Sales Readiness, and Sales enablement. These terms are often used interchangeably but actually serve different purposes. They are in fact 3 different parts of the maturity curve to drive results for businesses.
1) Sales Training - sales or product training help sales get ready for conversations with their customers.
2) Sales Readiness -Measures the capabilities of the sales rep and allows the leadership the visibility to skills gaps so as to provide appropriate learning/coaching interventions to support the sales objectives
3) Sales Enablement - at the top part of the maturity curve, enablement is responsible for sales metrics and collaborate across the organization to ensure sales teams deliver customer value and business results.
They also discussed the value of tools in the different parts of the process.
Give it a listen and remain curious.