Shauna MacNeil on being the Enablement Glue
Shauna MacNeil is the Global Sales Enablement Team Leader at Nokia. In this conversation with The Collaborator, Shauna shared her insights on being the cross-functional glue for the organization.
Shauna shared a great example of why this is so important for the business.
When she first started her current role, the team was rolling out a new they tool for leads tracking. As the team rolled out the tool, the discovered that they broke lead reporting for the marketing team.
The failure point?
No one had taken the time to talk to marketing.
To fix it, Shauna took the following approach:
- Identified people from across the business who were involved or impacted by the lead process.
- This group came together to identify each team's needs and map the entire lead process.
The end result?
A much simpler implementation that fit within the existing CRM and worked far better for everyone.
Cross-functional collaboration for the win.
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