Sales Coaching from Concept to Practice

Published: June 16, 2021, 11 a.m.

Lipika Subbiah is the Head of Sales Enablement for Linked In. She has recently kicked off a sales coaching program herself and shares her thoughts on how to operationalize it. Key takeaways

1) creating a peer-to-peer coaching system/ by introducing coaching to everyone and allowing them to experience it.

2) Coach the Coach - not just training sales managers, but creating a process to support them while coaching and make them stronger coaches

3) Process - Lipika talked about the ABC coaching program in their organization that is built to operationalize sales coaching.

Finally, when it comes to measurement. Consider this...Crawl, Walk and Run when thinking about aligning Metrics.

We loved her approach and her tips! We hope you do too. Give it a listen and stay curious!

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