How to really use social media to recruit, prospect, and find real business opportunities

Published: Sept. 9, 2020, 4 p.m.

Tim Hughes is the CEO and Co-Founder of DLA Ignite as well as Executive Director of HighChloeCloud.  In both cases, these businesses are focused on the social transformation taking place in the business world as a result of social media.

In this session, Tim shared:

1️⃣How to replace your recruiting spend with a smart use of social to find the right talent.


2️⃣How to differentiate yourself from the noise on social to truly stand out and find the right business opportunities.

3️⃣The important three areas you must focus on to succeed on social, especially on LinkedIn:

  • Make your profile work for you.  It's not a resume, it's a story that helps prospects find you and want to have a conversation.
  • Build your network while remembering it's not about the number of followers, it's about the relationships you build with these followers.
  • Create content, don't simply share what others are creating.
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