Cultural differences and Agile Mindset in enablement

Published: March 6, 2021, 1 p.m.

Mariana Ricardo is the Sales Enablement Leader, for MEA, at IBM. In this conversation with The Collaborator, Mariana explored the role of cultural differences in Enablement and how agile enablement can bridge those differences while improving overall Enablement scalability.

Mariana shared many great insights, including how the role of Enablement has matured since she began her work in Enablement, from a Communications focus, to a Learning focus, to a more strategic and targeted focus.

In addition, her insights on the impact of cultural differences on her Enablement work, from South America to Dubai, were eye opening.  

The keys to success?

1️⃣Listening to understand and with empathy for other viewpoints.  Remember the lessons of Hanlon's Razor.

2️⃣Cross-functional collaboration between teams, across regions.

Lots of gold within this conversation.

Give a listen and remain curious.



Support the show (https://join.slack.com/t/trustenablement/shared_invite/zt-zqacvwmv-UCiO74qbmAKJ0n7hoykYFQ)