Bill Walton discussing AI-inspired prospecting
Bill Walton is the Executive Vice President of Sales- Digital Sales Enablement at Ascend Advisors. Bill joined The Collaborator to discuss AI-inspired prospecting.
Lots of good insights from Bill, but especially loved his MAIN approach.
MAIN (Market do they operate in, Account - the company they work for, Individual - them, Network, where are they speaking and sharing value, what are they talking about).
Give a listen and remain curious.