EP54: How to Make a Profit Doing What You Love with Susanne Mariga
Investing in a business or project requires a full process with components and aspects that may exceed our original cost expectation. You never know what you\u2019re fully getting into until you walk through the experience. How can entrepreneurs stabilize life, business, and abundance? Now is a good moment for a Wise Walk.
On the True Stride podcast, we take a Wise Walk to slow down and check our reality. True Stride is that feeling you get when you\u2019re aligned in your heart with all that you do, and you feel energized and happy with each and every step that you take. I\u2019m your host, Mary Tess Rooney, and I connect with Susanne Mariga on our Wise Walk for this guest episode.
Susanne Mariga built her background as a certified public accountant (CPA), and owns a practice in Houston, TX. Her business, Mariga CPA PLLC, achieved recognition as a Goldman Sachs 10,000 Small Business and attained the E-10 Award from the Houston Minority Supplier Development Council. Taking from her entrepreneurial journey, Susanne is the author of Profit First For Minority Business Enterprises. On our Wise Walk, Susanne and I share our thoughts on these questions and more:
- How can you follow your heart and create abundance in your life?
- If you lean too much towards emotion or logic, what are 2-3 things you can do to find the balance?
- What\u2019s one action you can take to build financial stability while you bring what lights you up to the world?
Susanne says she left the corporate world and began her business to have more time with her soon-to-be-born daughter. Now, 14 years later, Susanne can share lessons on balancing profit and life in a way that fits her True Stride. To begin the process of financial stability in business, Susanne suggests a profit-first mentality and clarity on personal alignment to give business strategy a direction.
Take a Wise Walk with us to uncover a new sense of freedom and explore what it looks like to move forward within an inspiring community.
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In this episode:
[00:23] - Welcome to the show!
[03:22] - Susanne Mariga says balance is always moving and reminisces of her earlier days as a corporate woman.
[06:16] - Susanne talks about starting a business and what happened as the business that once gave her freedom began to grow.
[08:45] - Mary Tess reaffirms the predicament of balancing life and business. Sometimes an imbalance causes a reality check.
[10:44] - Hear Susanne share how a \u201cprofit-first\u201d mentality impacted this life-business balance for her own entrepreneurial journey.
[13:16] - How did Susanne decide to write her book about leaning towards a profit-first mentality?
[15:27] - Here are the aspects of business to gain clarity on before moving onto a strategy of financial stability.
[17:45] - What happens when entrepreneurs lean too far to the \u201clogic\u201d strategy of business? Susanne shares her insight from client experiences she noticed.
[20:30] - Mary Tess and Susanne express ideas around what it takes to publish a book.
[23:28] - Susanne poses these two questions for creating a quality book. Mary Tess shares her commitments and inspirations in her purpose as an author.
[26:26] - Susanne\u2019s book contains a layer of social impact for girls in Zimbabwe.
[28:08] - Here is what Susanne discovered in a study involving the outliers of success. Why is personal narrative so crucial?\xa0
[31:03] - Choose your story and voice it. Mary Tess emphasizes voicing your value, attracting the ones you connect with, and shifting the dynamic of appreciation and abundance.
[33:01] - Thank you for listening!
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Memorable Quotes:
- \u201cI really started to align my intentions and the things that I really wanted with my actions. I used a profit-first mentality in order to now have the firm that I want.\u201d - Susanne
- \u201cYou can absolutely shift your mindset, and follow what lights you up. You don\u2019t have to succumb to the external pressures that we\u2019re conditioned to.\u201d - Mary Tess
- \u201cI was raised to believe that you have the company, and the 401k, and the benefits, and then all of a sudden, it\u2019s like \u2018There\u2019s another world out there.\u2019 I can pursue that if I\u2019m brave enough to, and right now, I am.\u201d - Mary Tess
- \u201cAt the end of the day, the stories that we choose to accept about ourselves are the ones that influence where we\u2019re going to go.\u201d - Susanne
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