TAT141 strategische Contentplanung mit dem FISH-Modell
b'jQuery(\'#podlovewebplayer_88f80f63a7df4c3a74e7263ba732ef9005872728\').podlovewebplayer({"pluginPath":"https://theangryteddy.com/wp-content/plugins/podlove-podcasting-plugin-for-wordpress/lib/modules/podlove_web_player/player_v2/player/podlove-web-player/static/","alwaysShowHours":true,"alwaysShowControls":true,"timecontrolsVisible":false,"summaryVisible":false,"hidetimebutton":false,"hidedownloadbutton":false,"hidesharebutton":false,"sharewholeepisode":false,"loop":false,"chapterlinks":"all","permalink":"https://theangryteddy.com/2017/05/tat0141-strategische-contentplanung-mit-dem-fish-modell/","title":"TAT141 strategische Contentplanung mit dem FISH-Modell","subtitle":"vier Arten von Content fu00fcr dein Content Marketing","summary":"Mirko Lange hat im FISH Modell vier Arten von Content (Follow Content, Inbound Content, Search & Sales Content, Highlight Content) definiert, die dir helfen ku00f6nnen dein Content Marketing strategisch besser zu beschreiben. Im Podcast erklu00e4re ich dir diese vier Inhaltstypen und deren Wirkung.","publicationDate":"2017-05-25T19:20:05+00:00","poster":"https://theangryteddy.com/podlove/image/687474703a2f2f746865616e67727974656464792e636f6d2f77702d636f6e74656e742f75706c6f6164732f323031372f30362f706f64636173742e6a7067/200/200/0/impulse-zu-social-media-online-kommunikation-e-commerce-by-the-angry-teddy-aka-daniel-friesenecker","showTitle":"Impulse zu Social Media, Online Kommunikation & E-Commerce by The Angry Teddy aka. Daniel Friesenecker","showSubtitle":"Podcast fu00fcr strategische Arbeit rund um Social Media, Online Marketing und E-Commerce","showSummary":"TheAngryTeddy.com beschu00e4ftig sich mit Online Kommunikation, Social Media und E-Commerce. Hier sind es vor allem die strategischen u00dcberlegungen die im Mittelpunkt stehen. Entscheider sollen so die Mu00f6glichkeit bekommen sich zu orientieren und selbststu00e4ndig handlungsfu00e4hig werden.","showPoster":"https://theangryteddy.com/podlove/image/687474703a2f2f746865616e67727974656464792e636f6d2f77702d636f6e74656e742f75706c6f6164732f323031372f30362f706f64636173742e6a7067/200/200/0/impulse-zu-social-media-online-kommunikation-e-commerce-by-the-angry-teddy-aka-daniel-friesenecker","show":{"title":"Impulse zu Social Media, Online Kommunikation & E-Commerce by The Angry Teddy aka. Daniel Friesenecker","subtitle":"Podcast fu00fcr strategische Arbeit rund um Social Media, Online Marketing und E-Commerce","summary":"TheAngryTeddy.com beschu00e4ftig sich mit Online Kommunikation, Social Media und E-Commerce. Hier sind es vor allem die strategischen u00dcberlegungen die im Mittelpunkt stehen. Entscheider sollen so die Mu00f6glichkeit bekommen sich zu orientieren und selbststu00e4ndig handlungsfu00e4hig werden.","poster":"https://theangryteddy.com/podlove/image/687474703a2f2f746865616e67727974656464792e636f6d2f77702d636f6e74656e742f75706c6f6164732f323031372f30362f706f64636173742e6a7067/200/200/0/impulse-zu-social-media-online-kommunikation-e-commerce-by-the-angry-teddy-aka-daniel-friesenecker","url":"https://theangryteddy.com/podcast"},"license":{"name":"Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License","url":"http://creativecommons.org/licenses/by-nc-nd/4.0"},"downloads":[{"assetTitle":"MPEG-4 AAC Audio (m4a)","downloadUrl":"https://theangryteddy.com/podlove/file/676/s/webplayer/c/website/TAT0141_fish_modell.m4a","url":"https://theangryteddy.com/wp-content/uploads/podcasts/TAT0141_fish_modell.m4a"},{"assetTitle":"MP3 Audio (mp3)","downloadUrl":"https://theangryteddy.com/podlove/file/675/s/webplayer/c/website/TAT0141_fish_modell.mp3","url":"https://theangryteddy.com/wp-content/uploads/podcasts/TAT0141_fish_modell.mp3"}],"duration":"00:09:59","chaptersVisible":true,"features":["current","progress","duration","tracks","fullscreen","volume"],"chapters":[{"start":"00:00:00.000","title":"strategische Contentplanung mit dem FISH-Modell","href":"","image":""},{"start":"00:00:18.841","title":"Intro","href":"",'