IHTF 2023 - How Best Western is investing in its direct bookings
Joined by Chris Bowling, Head of Digital Marketing & Ecommerce at Best Western Hotels who at IHTF will deliver the presentation "Working with not against: What can we learn from OTA's to convert direct bookings? "
In this conversation, we look atÂ
- Tactics Best Western introduced to its direct strategy?
- Efforts to drive direct bookings
- Building a new strategy - and getting buy-in from the board
- Working with teams to break down the silos
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