IHTF 2022 Outtakes - Omnichannel, AI and robotic process automation, tackling guests and experiences
From multi to omnichannel, the industry has had to look at how it can really provide an experience for every guest.
Sabrina Regner, Director of Guest Engagement & Reservations Management, Falkensteiner Hotels & Resorts, addresses guest communication, artificial intelligence and robotic process automation, helping demystify and simply the approach for hotels.
And Carsten Wernet, Chief Executive at SIHOT, presented with Worldline talking about the role of omnichannel payments for guest and explains how the expectation has massively shifted over the past couple of years.
Listen to interviews with NH Hotels Accor, Melia, Sircle Collection and The Set Collection in the IHTF Outtakes and the Hoteliers’ Voice series to hear other hoteliers talking about their strategies.
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