How to create real value from loyalty programmes
Joined by Mark Ross-Smith, CEO of Status Match, with 20 years’ experience leading loyalty programs in telecoms and travel, and previously Malaysian Airlines. The Editor of industry news site “Travel Data Daily” https://www.traveldatadaily.com/ shared with us his experiences as a frequent flyer and what he is expecting from loyalty programmes and why value is at the centre.
During the discussion we look at
1. The status quo for loyalty programmes - and what's wrong with this approach
2. How companies should follow their customers and collect data to drive new revenue opportunities
3. Leveraging data to improve loyalty experiences
4. Role of revenue management and loyalty - How they work together
5. The technology enabling leading businesses to do this
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