Hoteliers' Voice S3E5 - How H-Hotels transitioned from hotel distribution to ecommerce
Christoph Peppers, Director E‑Commerce for H‑Hotels GmbH joins us on Hoteliers' Voice Season 3 to look at the changes in revenue and distribution as ecommerce takes hold.
The H-Hotels Group operates 61 properties in Germany, Austria, Hungary and Switzerland. The family-run group has over 3,000 employees and includes a number of accommodation brands.
In conversation, we cover:
- Changing roles in marketing and ecommerce
- Building an ecommerce culture
- Hotel ecommerce tech
- Identifying and selecting the right systems
Key systems and partners include; GoogleAds, Criteo, Affiliates, vouchers, chatbot, metasearch, retargeting
Listen to more episodes of the hospitality industry podcast Travel Market Life and subscribe for the latest news at http://travelmarket.life/
Follow us on LinkedIn for more thought-provoking content: https://www.linkedin.com/company/travel-market-life/
Do you have a story to share about technology, digitalisation or culture changes within the hospitality and travel industry? We'd love to hear what your company is doing and the impact it is having. Please contact us through http://travelmarket.life/