Hoteliers' Voice S2E8 - NH Hotel Group - Revising the distribution culture (IHTF 2022 Special)
During IHTF Marketing and Distribution programme stream, I hosted a fireside with Janneke Messiaen, VP Commercial Systems & B2B Digital for NH Hotel Group to discuss the new model of distribution and distribution processing. She explains why they moved to a concentrated distribution model and how she worked with her team to address challenges to devise the strategies that support growth.
We look at
- Building the team’s commercial culture around today’s market demands
- Encouraging your team to stay on top of the game
- Moving to a concentrated distribution model
- Addressing the challenges with Group bookings
- The new age of B2B (direct) customers
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