Hoteliers' Voice S.2 - StayCity - Underpinning revenue strategy with business intelligence
This is a story of data and business intelligence, and how and where hotels can gather data to underpin the revenue strategy. Paolo Dona, CIO of StayCity Group explains the importance of data and business intelligence within its tech stack to gain essential insights to establish the revenue strategy and identify the most valuable guests.
Key points include:
- Adapting to changes in booking behaviour as the market shifts from business to leisure.
- Reinventing the booking strategy by moving away from aggregators
- Developing the guest experience and how StayCity Group is implementing hyper-personalisation and optimising upselling
- Building a data strategy and culture and the role of the Customer Data Platform
- Key criteria in the procurement process, and the importance of connectivity
StayCity Group uses Oracle Opera and works with HotelRes.