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AI in travel and hospitality and the ethics behind it. We speak with Emma Taylor, Thematic Analyst, and Nick Wyatt, Head of Research, from GlobalData as we delve into the impact of artificial intelligence, how to be prepared and the dangers of implementing it without the right considerations. 

1.     How AI is being deployed effectively in travel and hospitality

2.     The quick wins for companies exploring AI and the benefits delivered

3.     ChatGPT and the use cases for generative AI in the industry

4.     ethical frameworks and sustainable data practices

 
Emma and Nick spoke at the International Hotel Technology Forum in March 2023 in Vienna. 

A letter co-signed by Elon Musk and thousands of others demanding a pause in artificial intelligence research has created a firestorm - calling for a six-month hiatus on the development of systems. The focus is on the deployment of large language models. These models, which can predict the next word in a sequence given the preceding words, are the backbone of many conversational AI systems. However, the experts argue that these models are more powerful than ever before, and they simply don't understand how they work. This has led to concerns that the models are creating their own internal goals and behaviour patterns, which (they) are unable to understand or control and may exceed human capabilities

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