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John Hubbs-Hurrell, Head of The Advantage Global Network joins us to talk about how accommodation supply is massively adapting to new demands with Travel Agents and TMCs at the front of this trend. Growth in demand of booking with travel agents is changing the dynamics of travel retail – what does this shift mean for the industry and packaging hotel product? In particular we look at the wider consideration of accommodation from just hotels and why ROI is essential for corporate travel today. We also discuss the importance of protected travel bookings, the new packaging requirements and how this provides the opportunity for TMCs to truly rebrand. 

We discuss
1.     The trends in demand and client sentiment

2.     Customer value and total trip management, and the importance of hotel ancillaries

3.     Giving the right traveller experience

4.     Move from static rate codes to dynamic rates

The Advantage Global Network connects corporate clients to travel management experts around the world. Its network of TMCs employs over 30,000 people in over 80 countries.

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