Sydney Webber of Updater
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On this episode, I\\u2019m speaking with Sydney Webber, Marketing Lead at Updater, where she focuses on B2B marketing to multifamily operators.
\\nSydney has a decade of multifamily experience, with the majority being in marketing on both the operator and vendor sides. She is passionate about telling customer stories and building scalable, repeatable playbooks that empower scrappy teams to do less with more.
\\nIn 2022, her podcast, Renter Obsessed, won the Platinum DotComm award and was the first official podcast of the Multifamily Social Media Summit. Sydney\\u2019s shared marketing strategies as a mainstage speaker at multiple AIM conferences and has been featured in Globe Street, Multifamily Insiders, and Multihousing News.
\\nRelated links for this episode:
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- Updater - https://updater.com/ \\n
- Sydney on LinkedIn - https://www.linkedin.com/in/sydneywebber/ \\n
- Life After Leasing Podcast - https://www.lifeafterleasing.com/ \\n
- Revyse How-To Guide - https://revyse.com/articles/how-to-gather-b2b-software-reviews-in-multifamily-and-what-to-do-with-them \\n
- Growth Hacker (Book) - https://amzn.to/3P1WT9v \\n
- Founder Brand (Book) - https://amzn.to/44t03Zz \\n
- Maybelline Ads - https://www.borninspace.com/maybelline-adds-giant-eyelash-to-buses-trains-drives-under-giant-mascara-brush/ \\n
- Away Luggage TikTok - https://www.tiktok.com/t/ZT8YVF4yY/ \\n
Be sure to support this podcast by subscribing and reviewing!
\\nGet on the list at https://transformingcities.io for future announcements.
\\nBrought to you by Authentic: https://authenticff.com
\\n\\xa9 2023 Authentic Form & Function
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