36: Brand Power, Clean Slate, Human Element
Our podcast with Arjun Guleria (of Beam & Words, a Delhi-based brand communications & brand strategy firm) started with a conversation on Brands, but gradually changed course to reflect on his personal journey as an entrepreneur, the human element which is key for creative solutions, and the blessing that is his accountant!
P.S. He also humoured our usual digressions towards AI/ML, the myriad evolutions of consumer tech, for better, and for worse!
When Arjun started with his co-Partners, Beam & Words wanted to look at "Communications as a Whole", avoid siloes, and not become a hostage of platforms. 7 years later, seems not much has changed.
The TOC:
- Why Brands First, Platforms Later?
- Starting Business with a Clean Slate
- Can AI get Creative?