Why Merchants Should Go 'Auth Shopping'
b'Decline rates are on the rise, reaching 30 percent of CNP transactions depending on where you look. Bruce Parker, CEO of Modo Payments, says that\\u2019s a bit of a black box and plumbing issue. Going\\xa0\\u201cauth shopping\\u201d might help boost conversion rates. A marketplace model among payment services, too, may open up a whole new eCommerce world for merchants and consumers, too.'