How to Revolutionise an Industry with Mission at the Heart of Your Business with Rachel Geicke
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Born and raised in Hong Kong, Rachel Geicke grew up in an international business hub. She started her first business in the entertainment industry at age 16, turning a profit and leveraging this experience to gain roles with Pepsi China, the Peninsula Hotel in Shanghai, and the Hilton Queenstown. As a previous member of the Hong Kong National Field Hockey team and the Boston University Rowing team, Rachel truly understands the power of food as functional fuel. At the age of 20 she was diagnosed with Celiac disease along with several food allergies which drove her to explore alternative diets and primal ingredients. Rachel graduated from Boston University\\u2019s School of Hospitality Administration, where she first created Snow Monkey in her college apartment. As the steward of Snow Monkey\\u2019s vision, brand and sales, Rachel has led Snow Monkey to secure a spot in the prestigious Chobani Food Incubator and expand distribution from 0 to 1,200 retail locations in only 2 years, rightfully landing her a spot on the 2019 Forbes 30 Under 30 list. Equally comfortable pitching to venture capitalists as she is stocking Snow Monkey pints on retail shelves, Rachel is invigorated by work that breaks barriers and paves the way for societal advancements. We discuss being a female owned company in a male dominated industry, how to start a food start-up, enrolling your team in the mission, applying Economies of Scale in your product based business and so much more.
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