The Lion King production team -- press representative Chris Boneau, composer Lebo M, advertising representative Rick Elice, producers Peter Schneider and Thomas Schumacher, and director, costume and mask designer Julie Taymor (Tony Award for the show) -- talk about the development of the animated film, the subsequent development of the theatrical show led by Taymor's vision, forming a creative design team, merging Western and African music into a unique collaborative sound, the publicity and advertising challenges, and marketing a nearly sold-out show for a long run