Producing's New Voices - March, 2010

Published: April 12, 2010, 4:07 p.m.

Injecting new energy and a new perspective into both commercial and not for profit theatre was among the topics discussed by our panel of producers -- Patrick Catullo, Tony Award winner Eric Falkenstein (in 2006 for The History Boys and in 2009 for the revival of The Norman Conquests), Jenny Gersten and Jill Furman Willis. They also talked about the role mentors' played in their development as producers; where they find new material; how they find investors for their shows; the need to be creative in selling tickets during tough economic times; using new media to promote their shows and to reach new audiences; the responsibility they feel to bring new writing voices into the theatre; and the risks they're willing to take to bring new and different material to the stage.