What is the role of a producer? That was the question that started the discussion among four of Broadway's top producers -– Tony Award Winners Roger Berlind (2005 Best Play for Doubt and 2006 Best Play for The History Boys), Margo Lion (for Hairspray in 2003 and Elaine Stritch at Liberty in 2002), Jeffrey Richards (2008 for Best Play with August: Osage County and for the 2009 revival of Hair) and Jeffrey Seller (Best Musicals for Avenue Q and In the Heights) -- as the conversation turned to whether they produce for profit or passion and how they balance between the two; what the shows they produce reveal about themselves; what the opportunities are for new producers; the increased role the internet and other new media plays in theatre today; the escalating cost of producing a show on Broadway today; and what they feel are the major issues facing theatre producers as they look to the future.