Marketing Classical

Published: March 20, 2019, 4 a.m.

b"We explore the perennial question of how to market classical music to the masses. Panel guests include TSO's Director of Marketing Felecia Kanney and TSO President/CEO Zak Vassar, whose background before joining the symphony was also in marketing. See if our conversation sparks any ideas or suggestions from you \\u2013 and while you're at it, test your knowledge with our Vintage Ad Campaign Quiz!"