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Scott McKain is a globally recognized authority on how organizations and professionals create distinction to attract and retain customers \\u2014 and stand out in a hyper-competitive marketplace. 

Scott\\u2019s recent book, ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction,\\u201d was recently named on Forbes.com as a TOP TEN BEST BUSINESS BOOK for 2018. The first edition of his book, \\u201cCreate Distinction: What to Do When \\u2018Great\\u2019 Isn\\u2019t Good Enough to Grow Your Business\\u201d was named by thirty major newspapers (such as the Miami Herald) as one of the \\u201cten best business books of the year.\\u201d 

Scott\\u2019s expertise has been quoted multiple times in USA Today, the New York Times, Wall St. Journal, and International Herald-Tribune. His commentaries were syndicated on a weekly basis for over a decade to eighty television stations in the U.S., Canada, and Australia \\u2013 and he\\u2019s appeared multiple times as a guest on FOX News Network. Arnold Schwarzenegger booked him for a presentation at the White House with the President in the audience, and Scott played the villain in a movie named by esteemed critic Roger Ebert as one of the \\u201cfifty greatest movies in the history of cinema,\\u201d directed by the legendary Werner Herzog. 

With a client list that represents the world\\u2019s most distinctive companies \\u2013 like Apple, SAP, Merrill Lynch, BMW, Cisco, CDW, Fidelity, John Deere and literally hundreds more \\u2013 Scott McKain was honored with induction along with Zig Ziglar, Seth Godin, Dale Carnegie and just twenty more in the \\u201cSales and Marketing Hall of Fame.\\u201d After thousands of presentations in all 50 states and 23 countries, he was honored with membership in the \\u201cProfessional Speakers Hall of Fame.\\u201d

An honor and joy this interview was. Please connect with Scott on his website. www.ScottMcKain.com