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Whenever I run Facebook ads, I choose the \\u201cBoost Post\\u201d or \\u201cPage Post Engagement\\u201d campaign objective when I start out. The only exception is when I run ads for clients for mobile app installs. Optimizing for website clicks means you\\u2019re bidding on the CPC, which paradoxically often winds up in a higher CPC on your \\u2026 Continued

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