Facebook Ads Optimization How To Optimize Facebook Ads For...

Published: July 4, 2016, 2 p.m.

Whenever I run Facebook ads, I choose the \u201cBoost Post\u201d or \u201cPage Post Engagement\u201d campaign objective when I start out. The only exception is when I run ads for clients for mobile app installs. Optimizing for website clicks means you\u2019re bidding on the CPC, which paradoxically often winds up in a higher CPC on your \u2026 Continued

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