Ep:#5 Sir John Hegarty and the power of doing interesting things
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In 2006 I was sitting in Sir John Hegarty\\u2019s office at BBH on Kingly Street in London. I had come up with the idea and business plan for TIE. But it still needed a name. I had a number of different names to choose from, but I felt stumped.
\\nBut, as usual he got me back on track.
\\nSir John Hegarty is the Creative Founder of the global Ad agency Bartle Bogle Hegarty (known as BBH) and is the world-renowned creator of legendary ad campaigns for Levi's, Lego, and Audi, Johnny Walker\\u2019s Keep Walking, the Links Effect amongst many others. John is also one of TIE's incredible mentors.
\\nHis Mantra Do Interesting Things and Interesting Things will happen to you is something I personally find so inspiring.
\\nToday, John will inspire you with wonderful nuggets on how to live your best life.
\\nHe talks to us about how to find real inspiration in your day-to-day.
\\nWe talk about riding the bus.
\\nSayings that don\\u2019t make any sense.
\\nAnd about his mantra \\u201cDo Interesting Things and Interesting Things will Happen to You\\u201d.
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