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There are millions of people surfing in Africa and yet, there was no African surf brand out there.
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\\nAnd you\\u2019ve had generations of Africans growing up with a narrative of blond-haired, blue-eyed surfers, presented by surf brands.
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\\nIt just didn\\u2019t feel right.
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\\nAnd, what about the brands in Africa, telling the positive stories?
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\\nToday we are going to be talking about the power of African surf \\u2013 and what my good friend Nick Dutton is doing to change the story of Africa.
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\\nNick is the co-founder and CEO of Mami Wata, which is a global African surf lifestyle brand.
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\\nHaving travelled extensively around the world during his career in advertising, Nick was able to identify the global opportunity for a premium African surf brand. So he moved his family to Cape Town, and with his co-founders, they launched Mami Wata due to their love of Africa, design and surfing, as well as a belief that the world needs a different lens to view and understand Africa.
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\\nWe talk about why what they are doing matters.
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\\nHow Mami Wata came about
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\\nTheir journey of building a business and a challenger brand.
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\\nThe curve ball of COVID and where this all has taken them.
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\\nThe story is incredible. And super inspiring.
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\\nPlease don\\u2019t forget to let us know what you think of this episode, leave a review and subscribe.
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\\nAnd if you\\u2019re keen to understand more about TIE and how you can get involved, just shoot me an email at philippa@theinternationalexchange.co.uk.  I\\u2019d love to hear from you.