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A few years ago I found myself eating cheese and drinking wine at the Ch\\xe2teau de Touffou, the castle purchased by the advertising man David Ogilvy in 1966, and still to this day owned by the Ogilvy family after David\\u2019s death in 1999.

I was asked by Jon Steel, Group Planning Director for WPP Group as well as the WPP Marketing Fellowship Director at the time, to give a presentation about TIE to a group of WPP Fellows.

Over 10 years I worked with WPP and their Fellows, and today I chat with Jon about our experience working together.

Here I ask him why he worked with TIE for 10 years, paid good money to lose a valued employee for several weeks, and why the risk paid off.

You\\u2019ll love this conversation.

Jon is one of the most influential Strategic Planners of our time. Not only will he inspire you, get you thinking in a different way, and leave you wanting more.

But he\'ll also reveal the secret to the success of his star employees.

Enjoy!

And if you do want to continue feeling inspired by Jon, I can\\u2019t recommend enough his books \\u2018Truth Lies and Advertising\\u2019 and \\u2018Perfect Pitch\\u2019. I often find myself using examples from them in conversations.