Microsoft's James Murray Looks at the Future of Search Advertising
b'James Murray is the UK lead for search advertising at Microsoft. In 2015 James was spotted talking about a revolution in search and the idea that search is becoming the new electricity. With those provocative statements, we felt the need to get him to explain and so James joins the show to talk us through his vision of search marketing in 2016 and beyond. He describes some core tips for how search marketers to make sure they get the best return on their ad spend too. Thanks for joining us James.'