Mev Bertrand Explores Improving Ad Performance using Consumer Neuroscience
b'Mev Bertrand, Head of Research at market research agency Neuro Insight, explores how using a neuroscience research technique called Steady State Topography has helped brands such as Birds Eye to achieve significant gains in advertising performance. Mev also spoke at the recent Techmap meetup in London on the same topic and you can see her presentation at https://youtu.be/sJe2kan0hXA. You can find the research Mev mentions at www.neuro-insight.com.'