Going Large with Daniel de la Cruz

Published: Oct. 25, 2022, 12:51 p.m.

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Very many agency owners have a view of growing their business to a point where they can sell or hand it over to a management team. But, often, agencies reach around 15-20 people and hit a glass ceiling. They struggle to get beyond this milestone.

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In this conversation, Dan de la Cruz from Polymensa joins me to chat through the biggest changes agencies need to make to keep growing. Things like having a leadership team in place, a core of senior marketers to take the load of the founders, establishing a vision, and much more.

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If you are interested in growing your agency from small to medium and beyond, Dan shares some great ideas and advice to help you along the way.

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