BROADCASTS.com

b"Search is one of those topics that's at the centre of digital marketing for many businesses, large and small. It's central because in essence search marketing is about putting your business/brand/product (delete as appropriate) in front of your customer at the exact moment they need it or at least are researching solutions for challenges they're facing or products they want. What better time to add that prospective customer to your sales funnel right?\\n\\nThe problem is, the world of search marketing is both complex and ever-changing. In English speaking countries, Google pretty much dominates, so you need to know how to play within its rules both for organic search and paid for search marketing. That's where the experts come in and that's exactly what Tom Jepson from Footprint Digital is all about. In this show, we explore the future of search marketing. We look at what's changing in consumer behaviour, how the technology landscape is evolving, taking in AI and machine learning, before discussing data-based decision making - the key to effective marketing, rather than relying on the HIPPOs. In fact, we cover a lot, touching on the world of attribution and the skills required to be a marketer in 2019 and beyond. \\n\\nHere are the resources mentioned in the show:\\nhttps://www.kaushik.net/avinash/\\nhttp://www.webanalytics20.com/\\nhttps://searchengineland.com/\\nhttps://moz.com/\\n\\nTo contact Tom:\\nhttps://www.linkedin.com/in/tomjepson/\\nhttps://www.footprintdigital.co.uk/"