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Partners in business and in life, Scott Cullather & Kristina McCoobery launched INVNT\\u2122, the global live brand storytelling agency\\u2122 in 2008 \\u2013 at the height of the global recession \\u2013 with the aim of challenging the live event industry with a new kind of agency model, attitude, agency culture and results-driven approach.

They are the co-authors of\\xa0 Challenge Everything\\u2122: The Battle Cry That Blew Sh*t Up And INVNTd Live Brand Storytelling\\u2122

The dynamic duo share share their story of launching a scrappy start-up \\u2013 and evolving it into a fully fledged global agency business, discuss the power of live brand storytelling and provide tactics for incorporating it into wider marketing strategies, and reveal the next frontier of business success: predictive analytics.

Pulled from Bedside Reading\'s Authors That Thrive - enjoy a fun conversation between Scott, Kristina and Lou right here on Thrive LOUD.