22: Telling a Book by its Cover
b'As the heat builds, and clouds of pollen choke the skies, John E. O. Stevens, Fred Kiesche and Jeff Patterson find themselves of a mood to stare at the pretty pictures gracing the jackets and e-files of books and ponder how they came to be. To that end they have hobbled across the simmering landscape to seek out Irene Gallo, art director at Tor Books and Tor.com, to enlighten them on the process. The discussion encompasses the relationship between book and cover, deadlines, fan feedback, and the aesthetics of different decades. Will we ever see embossed covers come back? And what does it take for a cover to impress John? Irene also talks about her participation in the Illustration Master Class, and everyone recounts the culture they have recently consumed.'