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b'In this podcast, I discuss how to arrive at a price for your photographic prints regardless of whether you sell your work in unlimited or limited editions. Below is a simple formula that I discuss in the podcast for determining the price:

Art Fair Pricing (unlimited)
Step 1: Determine the cost of your materials for a single print. For example:

- 13x19 paper
- inkjet print
- bag and board
- add framing costs if applicable

$10 for materials X 33% = $13.30

Step 2: Multiply the result from Step 1 by 3. This is the price you could charge for your print (and probably sell it). For example:

$13.30 X 3 = $39.90 (round up to $40)

Exhibition/Gallery Pricing (limited)
Step 1: Determine what level you are at as a fine art photographer with regards to your reputation and experience exhibiting and/or publishing and then multiply an hourly rate by 33%. For example:

Beginner - $100/hr X 33% = $133
Emerging - $200/hr X 33% =$266
Established - $300/hr X 33% = $399

Step 2: Multiply the result from Step 1 by 3. This is the price you could charge for your print (and probably sell it). For example:
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$133 X 3 = $399 or $400 (exhibition)
$266 X 3 = $798 or $800
$399 X 3 = $1197 or $1200
'