Misunderstood

Published: Feb. 11, 2022, 3:19 p.m.

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I knew I wanted to be a financial advisor, but I just couldn\\u2019t figure out a way to get my foot in the door. There were not any job postings stating, \\u201cLooking for Financial Advisor, No Experience Required.\\u201d It was that chicken-or-egg problem, I needed the job to get the experience, and I needed the experience to get the job. So, I settled. I broadened my search from the specific role [financial advisor] to just getting a \\u201cresume builder\\u201d entry-level position within the finance industry. This is the backstory of why my career journey started in retail banking.

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Just being honest here, I despised working at the bank. As a banker, the incentives didn\\u2019t put the client\\u2019s interest first, and the incentives were designed based on an inaccurate assumption.

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Here\\u2019s my guess, at some point research was conducted that concluded that these banking customers who had more products with the bank had lower attrition rates. Another way of saying, a more engaged customer was more likely to stick around. So, an incentive plan was designed to get bankers to \\u201csell more stuff\\u201d with the thought that this would be a profitable endeavor, both on the new product sales side and the customer retention side. Economics 101 tells us that incentives drive behavior \\u2013 both good and bad \\u2013 so a culture was born of bankers pitching superfluous products to clients who didn\\u2019t want, need, or even sometimes know they were sold these products. A practice that was antithetical to what you\\u2019d assume or desire from someone stewarding your finances.

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Although I look back at this experience with frustration and disbelief, the fact pattern does make sense to me. Leadership thought they were rolling out a strategy to drive profitability and retention. In the end, this was just a classic case of confusing correlation and causation.

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Links mentioned in this episode:

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