Reinventing In-Person Events for a Sustainable Future With Plamen Russev
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My guest today is Plamen Russev, Founder of Webit, author of Power to the People \\u2014 the New Marketing and the man who successfully rebranded a whole city \\u2014 not a small feat in any capacity.
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I\\u2019ve had the privilege to be both a panelist and a moderator at Webit\\u2019s events and I am always quite impressed by the quality and level of the people that agree to participate.
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I\\u2019m very excited to finally have a chance to talk to Dr. Russev about how he came to be so well connected, what it took to shift a 20K attendee event to virtual in a matter of days, what it really takes to run successful events as well as the need to be more responsible to ensure a sustainable future for humanity.
Tips
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- Having a strong team can make or break a launch \\u2014 keep the right people around you and rely on their expertise.
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- Community, team, and platform are the three most important aspects of a successful virtual event.
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- Growing a network is hard work \\u2014 Giving back, forgetting your ego, and trying to make a difference play a large part.
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- Don\\u2019t put your reputation and health at risk for an in-person event.
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- When it comes to social media, it\\u2019s all about authenticity and being yourself.
About Karen Tiber Leland
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Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.
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She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.
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Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.
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Get in touch with Karen on Twitter | LinkedIn | Instagram | Facebook
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About Our Guest
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Dr. Plamen Russev is a Bulgarian serial entrepreneur, investor, and philanthropist with over 25 years of experience in tech and innovation and founder of one of the world\'s largest and impactful communities of innovators, digerati, and world leaders \\u2014 Webit.
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He currently serves as the executive chairman of the Webit.Foundation \\u2014 the organization behind the fastest growing tech events, Webit.Festivals. With the power of Webit and his personal global network, Dr. Russev is changing narratives about cities and entire countries, building one of the most powerful marketing and rebranding campaigns.
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Plamen Russev was featured in hundreds of international and local media and blogs including The Economist, Entrepreneur.com, Bloomberg, CNBCe, Forbes, Venture Beat, CNN to name a few.
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His diverse background in education and investments includes digital health, AI, blockchain, exponential technologies, building global brands, empowering women in business and politics, creating and developing self-sustainable and growing entrepreneurial ecosystems, and establishing cities and countries as innovation hubs, talent magnets, and investment destinations.
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You can learn more about Plamen Russev on Twitter|LinkedIn|Facebook|Website
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Book: Power to the People \\u2014 the New Marketing, by Plamen Russev
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Mentioned
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Resources
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Are you looking to firmly establish your CEO or executive brand, expand your influence, or become more of a thought leader in your field? Consider my personal brand strategy mapping process and book a 30-minute complimentary phone consultation.
For more information on designing and implementing your personal CEO or executive brand, contact me at Sterling Marketing Group.
