How Millennials Have Changed Brand Building On Instagram With Gaynete Jones
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Instagram used to be all about the pretty pictures, but Gaynet\\xe9 Jones, CEO of G.A.M.E. Changing Industries says Millennials have altered the social media landscape.\\xa0\\xa0\\xa0
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In this episode we discuss the way Millennials approach Instagram, how the way they purchase is shaping the new world of business online and why digital products are the future.\\xa0 Gaynete also shares her actionable tips for building a stronger Instagram audience.
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Join us for an engaging and enjoyable conversation about how you can increase your social reach on Instagram.\\xa0
Tips For Building an Instagram Audience
- The four audience-building must-haves \\u2014 micro-posts; shareability, triggers and humor.
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- Who is your ideal customer? \\u2014 Find who they are following, pick complementary businesses, and reach out to collaborate on content.\\xa0
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- Ads are not enough \\u2014 be of use to your audience: What do they want? Find a way to solve their problem.
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- Don\\u2019t fear the learning curve \\u2014 there is no one-size-fits-all: you will have to iterate and fail before you find what works for your audience.
About Karen Tiber Leland
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Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.
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She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.
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Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.
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Get in touch with Karen on Twitter|LinkedIn I Instagram I Facebook
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About Our Guest
Gaynet\\xe9 (Edwards) Jones is a leading Millennial mentor, keynote speaker, best-selling author, podcaster, founder of G.A.M.E. Changing Industries, and creator of Cubicle Ditch Academy.
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Having studied the behaviors, fears, and desires of Millennials (and being a Millennial herself), she is the go-to Freedom Slayer to assist this often misinterpreted generation to shine brightly.
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\\u200bGaynet\\xe9\\u2019s mission to assist Millennial women to turn their passions into profit, creating a life of comfort, fulfillment, and freedom for themselves, has allowed her to be featured in the likes of Yahoo, MSN Money, Huffington Post, Medium, Refinery29, Thrive Global, Black Enterprise,\\xa0 Success.com, and many others. She regularly serves thousands of ambitious women globally through her newsletter, membership, trainings, podcast, and programs.
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You can learn more about Gaynet\\xe9 Jones on Twitter|LinkedIn|Instagram|Website
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Lucky Code: A Guide For Winning at Life, by Gaynet\\xe9 Jones
The Alchemist, by Paulo Coehlo
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Mentioned
Resources
Do you think you might benefit from one-on-one branding and marketing consulting? If so, you might want to consider booking a Rent My Brain session.
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During this one-hour, no-holds-barred consulting call, I promise to get to the heart of your marketing, social media, PR branding, business development, or content marketing question.
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The feedback I give is to the point and precise: you will walk away with actions and solutions.
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For more information on renting my brain contact me directly at karen@karenleland.com or visit Sterling Marketing Group.
