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How can we keep giving during the COVID-19 crisis, when many of us have seen our livelihoods negatively impacted? In order to address this question and shed light on how giving can change our lives, I welcome Jennifer Rose Santi to the show!

Jenny founded the philanthropy services firm Saint Partners and has been a charity advisor to some of the wealthiest people on earth for the past 13 years. She is the author of the acclaimed book The Giving Way to Happiness: Stories & Science Behind the Life-Changing Power of Giving.

She joins me in a discussion that ranges from keeping your gifts from becoming a burden, what wealthy and normal donors can learn from each other to the effects of giving on the brain!

Tips For Giving Your Way To Happiness

• Charity isn\\u2019t only about money \\u2014 you can give time (reaching out to a neighbor in times of crisis is a good example).
• The five ways giving will change you \\u2014 find your purpose, find your calling, recover from trauma, build relationships, and feel significant.
• Align your philanthropy to your passion \\u2014 Going beyond passive giving may be the key to finding joy in charity.
• The importance of others in your own growth \\u2014 before passing, Maslow revised his pyramid of needs: beyond self-actualization lies self-transcendence.
• Experiment! If the charity doesn\\u2019t fit, don\\u2019t give up on giving; find a cause that suits you better.

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\\u201cA CURRENT EXAMPLE OF SELF-TRANSCENDENCE IS BILL GATES AND THE WAY HE\\u2019S REALLY BEEN STEPPING UP AS A LEADER DURING COVID-19.\\u201d \\u2014 Karen Tiber Leland, Sterling Marketing Group

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\\u201cTHE REALITY IS THAT EVEN FOR PHILANTHROPY, BRANDING MATTERS.\\u201d \\u2014 Karen Tiber Leland, Sterling Marketing Group

About Karen Tiber Leland

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Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.

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She is also the best-selling author of nine traditionally published business books which have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.

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Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.

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Get in touch with Karen on Twitter|LinkedIn

About Our Guest

Jenny Santi is a philanthropy advisor to some of the world\\u2019s most generous philanthropists and celebrity activists. In 2013 she founded Saint Partners, a philanthropy services firm founded upon the vision that great wealth should lead to great philanthropy.

For five years beginning at only 28, she served as Head of UBS\\u2019s award-winning Philanthropy Services department based in Southeast Asia. She holds an MBA from INSEAD, attended the Wharton School of Business and New York University\\u2019s Center for Philanthropy & Fundraising, and is a Chartered Advisor in Philanthropy. She serves on the board of the Desmond Tutu Peace Foundation (USA).

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She is the author of the acclaimed book The Giving Way to Happiness: Stories & Science Behind the Life-Changing Power of Giving.

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You can learn more about Saint Partners or about Jenny on Twitter|Facebook|LinkedIn

Resources

Do you think you might benefit from one-on-one branding and marketing and consulting? If so, you might want to consider booking a Rent My Brain session.

During this one hour, no-holds-barred consulting session, I promise to get to the heart of your marketing, social media, PR branding, business development, or content marketing question.

The feedback I give is to the point and precise: you will walk away with actions and solutions.

For more information on renting my brain contact me directly at karen@karenleland.com or visit Sterling Marketing Group.