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Today\\u2019s guest is Theresa Souers, managing broker at Corcoran Global Living. Theresa has been in the real estate business for the past 25 years. On this episode of Thought Talk we discuss the impact of COVID-19 on the broader real estate market and the implications for buyers, sellers, and investors alike.

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You will want to take notes as Theresa shares her impressions on this seller\\u2019s market, the trends that are here to stay, as well as the things we can expect to see in the future. Theresa also shares a treasure trove of tips for investing smart and buying right.

Tips on making sure buying or selling is for you

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• Prioritize \\u2014 sit with your family and make sure everyone\\u2019s needs are met; do you need to be near organized activities (sports, dance, music); what about educational needs?

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• Test \\u2014 visit the communities that interest you and stay there a while; you can find out by living there for a while if the location is right for you.\\xa0\\xa0

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• Don\\u2019t get caught up in the real estate frenzy \\u2014 look at your budget, your projected income, your lifestyle and desired amenities.\\xa0

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• Avoiding buying mistakes \\u2014 do your homework, look at the value of the property you\\u2019re buying, look into the neighborhood, into potential resale, how long will it take to recuperate your investment; are you paying above market? Ask the right questions.

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• Avoiding selling mistakes \\u2014 ask yourself why you\\u2019re selling, and if you do sell, where are you going to go?

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• Get the most out of the sale of your home.\\xa0

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• Most people shop online, you have one chance to make that first impression.
• Invest in a professional photographer and a 3D video walkthrough.
• Stage your house, empty rooms don\\u2019t do well in photographs.
• Give each place in the home a purpose.
• Make sure the REALTOR\\xae you work with has an extensive marketing program.

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About Karen Tiber Leland

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Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.

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She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.

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Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.

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Get in touch with Karen on Twitter | LinkedIn | Instagram | Facebook

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About our guest

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Theresa Souers has more than 25 years of experience in the real estate industry and is currently partners with Corcoran Global Living based in South Lake Tahoe, California. Founded on the principle of putting people first, the Souers Team and Corcoran Global Living serve the California and Nevada markets with 25 strategically located offices.

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Consistently in the top 1% of REALTORS\\xae in the South Lake Tahoe area for more than two decades, Theresa and her team have received a number of professional recognitions including:

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REALTOR\\xae of the Year \\u2014 South Tahoe Association of REALTORS\\xae

Distinguished Service \\u2014 South Tahoe Association of REALTORS\\xae

Presidential Award \\u2014 South Tahoe Association of REALTORS\\xae

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Get in touch with Teresa through the website Home in Tahoe

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Resources

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Karen\\u2019s book The Brand Mapping Strategy was just produced and released on Amazon\\u2019s Audible as an audiobook. You can now get an audio version of the book read in its entirety by Karen.

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The Brand Mapping Strategy, Design, Build and Accelerate Your Brand