The art and science of brainstorming and why so many get it so wrong

Published: Sept. 13, 2020, 7:30 p.m.

When your boss mentions "brainstorming" what do you picture - rapid, creative, ideas generation or death by Post-it Note? Pick up your permanent markers and unroll that butcher’s paper because we’re diving into the art and science of brainstorming - what works, what doesn’t and why some people are doing it all wrong. GUESTS Professor Gerard Puccio, organisational psychologist from Buffalo State Art Markman, Professor of Psychology and Marketing at the University of Texas, Austin. CASE STUDIES Sarah Crowley, transport and precinct planning specialist James Atkins, director and strategic planning facilitator