A recent uproar blames tween girls for clogging the aisles at big box beauty stores like Sephora, lathering their faces with expensive skincare and makeup products designed for adults. A few of the brands have doubled-down, pitching their lotions and potions to kids living through a deeply vulnerable moment in their development, placing them in the crosshairs of social media influencers and savvy marketers. Girl-world expert turned corporate guru Rachel Simmons helps untangle this complex web of forces and offers some ways forward.\n\nShow Notes:\nRachel Simmons\nOrder our book This Is So Awkward\nCheck out all our speaking and curriculum at\xa0www.lessawkward.com\xa0and our super comfy products at\xa0www.myoomla.com\nTo bring us to your school or community email\xa0operations@lessawkward.com\nTo submit listener questions email thepubertypodcast@gmail.com\nWatch the full episode on Youtube!\nProduced by Peoples Media\nTranscript\nLearn more about your ad choices. Visit megaphone.fm/adchoices