EP 106: Helping Photographers and Clients Connect with Lachlan Shum
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Connecting with the right photography clients can feel overwhelming: what do they want? Where are they hiding? What\\u2019s the right price point or message or strategy? One of the most important things you can do as a business owner is put yourself in the shoes of your clients, and today\\u2019s conversation with Lachlan Shum - founder of the Focal Marketplace - is going to help you do just that. Lachlan\\u2019s entire business idea came from his experience, not as a photographer, but as a client. He built a business based on his own attempt to hire a photographer - one he found difficult and confusing - and is now full of golden insights on how to make sure you\\u2019re making it as easy as possible for the right clients to find you.
Get your ticket to the Map Your Marketing Summit
- Watch the Simple Sales Masterclass where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love.
- Join the TCBTH Facebook Group - a supportive, business-focused group for photographers.
- Leave a review!